To verify and authenticate your identity;
To operate, maintain and provide to you the Services and all features and functionality of our Websites;
To contact you with respect to your purchases or transactions;
To provide you with information, products, or services that you request from us, process your questions and/or answer your queries;
To provide you with notices about your account, products and services;
To ensure that our Websites are optimized for your use and benefit;
To analyze user experience and improve our Services;
To communicate with you to provide you with information about us (including news releases, newsletters and notices regarding upcoming promotions and events);
To solicit feedback from you about your satisfaction and experience with our Services (including through occasional surveys);
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
To notify you about changes to our Websites or any products or services we offer or provide though them;
To comply with internal policies and procedures, and other legal, accounting or security requirements;
To protect us, yourself and others from fraud and error, and to safeguard our business interests;
To manage or transfer our assets or liabilities (for example, in the case of an acquisition or merger, the provision of security for a credit facility or the change of a supplier of products or services);
To fulfill any other purpose for which you provide it; and
In any other way we may describe when you provide the information and for which we obtain your consent.